When My Hair Went Viral: A Black Journalist's Experience

I’m A Black Journalist & When My Hair Went Viral, I Became The Story

The Journey of My Hair Going Viral

When my hair took centre stage, it felt like an unexpected twist in my life as a Black journalist. The world of journalism is a robust and demanding one, but sometimes, aspects of our personal lives eclipse the professional realm in ways we never anticipated. Hair, an intrinsic part of Black culture and identity, has always been a subject of fascination, debate, and celebration. My own hair journey started long before I became a journalist, but it culminated in a moment that would alter my narrative both online and offline.

The Power of Representation

My hair—natural, full, and unapologetically me—has always carried stories of ancestral pride and resilience. In the media world, representation matters. I discovered that the visibility of natural Black hair sparked conversations about identity, beauty standards, and cultural heritage. The moment my hair became a viral sensation, I felt a profound responsibility.
  • To embrace the beauty of natural textures.
  • To challenge normative standards of beauty.
  • To inspire others to love their own hair journeys.
I realised that my personal experience resonated with countless others with similar hair textures and backgrounds. Social media platforms provided the stage for this dialogue, and I embraced the opportunity to amplify voices that often go unheard.

Unpacking the Viral Moment

It all began when I posted a picture showcasing my hair’s resilience against the elements—a candid moment of joy that was deeply rooted in my identity. The engagement was overwhelming; likes, shares, and comments flooded in almost instantaneously. Suddenly, people were not just admiring my hairstyle; they were connecting with the underlying stories—the struggles, the triumphs, and the sheer joy that comes with embracing one's natural self.

The Reaction of the Public

The attention my post generated highlighted the complex relationships people have with hair, especially in a society that often pushes Western beauty standards. Support poured in, but with it came scrutiny. Critical voices emerged, questioning whether my hair warranted the attention it received. Here, I was confronted by the duality of visibility; while it can grant you a platform, it can also invite scrutiny.

Engaging in Conversation

The discussions that followed were enlightening:
  • The celebration of diversity in beauty.
  • The experiences of Black individuals navigating professional environments.
  • The importance of self-acceptance and cultural pride.
Promoting these conversations felt essential. As a journalist, my goal has always been to facilitate dialogue. Through interviews and articles, I explored how hair can trigger discussions around race, identity, and beauty perception in our society.

Challenges Along the Way

With the unexpected fame came challenges. Maintaining authenticity in a public sphere is no simple task. I was approached by various brands interested in collaboration, but I had to ensure that their values aligned with my own. I was acutely aware that commercialisation could dilute the message I sought to convey.

Navigating Collaborations and Partnerships

Thinking critically about brand partnerships allowed me to be selective about how I engaged with my newfound visibility. I aimed to champion brands that uplifted Black voices and supported causes pertinent to our communities. The key was maintaining integrity while navigating the exciting, yet daunting, landscape of virality.

The Impact of Social Media and Viral Culture

The soul of my viral moment was rooted in the impact of social media. These platforms have the ability to ignite discussions that sometimes even mainstream media overlook. Moreover, the black-and-white narratives often attributed to natural hair were being reshaped, allowing for more nuanced conversations about identity and beauty.

The Role of Community

As my story gained traction, I became part of a larger, dynamic community. Social media transformed into a space where people could share their own hair journeys and connect over shared experiences. I began to understand that my hair story was but a thread in a larger tapestry—a collage of narratives that pushed for historical acknowledgement and cultural pride.

Conclusion: The Journey Continues

Going viral was not just about embracing my hair; it was about embracing a call to action. The moment opened up a dialogue that many shy away from. As a Black journalist, this experience has reinforced my commitment to celebrating diversity, challenging beauty standards, and advocating for visibility. While the challenges of going viral are real, the opportunity to inspire and resonate with others has proven invaluable. Hair, as a medium of both identity and expression, has the power to spark transformation. Even today, as I navigate the intricacies of my career and continued visibility, I remain resolutely proud of my hair, my identity, and the stories they tell. The journey is ongoing, and I hope to encourage others to celebrate their authentic selves every step of the way.


Embracing who we truly are is a powerful journey that can inspire others to do the same. Each strand of hair represents more than just beauty; it embodies resilience, culture, and the strength of our identities. Let this story continue to resonate and spark discussions, as the power of our narratives is the true essence of who we are.